Vice President Storefront and Discovery

About the Role

Our storefronts are where millions of small businesses search for a name and buy. We are reimagining how customers find and buy from Network Solutions and Domain.com, from the first search, on a search engine or an AI tool, through checkout.

The Head of Storefront and Discovery owns both: the buying experience from domain search to checkout, and how customers find our brands and products in search engines and AI answers. Reporting to the CMO and serving on the marketing leadership team, this leader sets the commercial strategy for merchandising, pricing and packaging tests, offers and promotions, personalization, conversion, SEO and AI-driven discovery (AEO and GEO).

Leading a team of about 16 across Storefront and Discovery, this leader owns approximately $20 million in annual storefront revenue and the growth of revenue from unpaid search and AI referrals.

Title and level will reflect the experience and scope the successful candidate brings.

Key Responsibilities

Digital Commerce and Profitable Growth

Own the commercial performance of our storefronts and lead their evolution with Product and Engineering, from homepage and domain search through cart and checkout. Make buying simple and clear, with relevant search results, clear pricing, strong merchandising and promotions, and experiences personalized to each customer through our customer data platform (CDP), while balancing customer needs, brand positioning and profitability. Partner with Lifecycle and CRM on cross-sell on our sites, from in-cart offers to personalized recommendations.

Discovery

Lead how our brands and products show up in search engines and AI answers, an area where the playbook is still being written. Guide SEO, technical optimization, content, AEO/GEO, structured data and off-site signals such as reviews, expert recommendations and PR, to attract qualified demand and grow revenue from unpaid search and AI referrals.

Experimentation and Monetization

Raise test velocity and make experimentation how the team works. Lead pricing, packaging and offer tests with Finance and Analytics, partner with Engineering to remove what slows testing down, and scale what proves incremental revenue and customer value.

Vision and Transformation

Define the long-term vision for how customers find and buy from our brands, and advise the CMO and executive leadership on performance, investment priorities and trade-offs.

Leadership and Cross-Functional Partnership

Build and develop the team across Storefront and Discovery, and lead experimentation and agency partners. Partner with Product, Engineering, Finance, Media, Lifecycle and CRM, Marketing Operations and Brand to deliver shared growth goals.

How Success Is Measured

• Revenueand profitability: storefront revenue, revenue from unpaid search and AI referrals, and profitable growth against plan

• Conversionand monetization: conversion rate, revenue per visitor, average order value and product attach rate

• Customereconomics: new monthly recurring revenue (MRR) per customer and the lifetime value of customers acquired through the storefront

• Discovery: qualified traffic from unpaid search, search performance, AI referrals and brand presence in AI-generated answers

• Growthand execution: test velocity, incremental revenue from experimentation, delivery of strategic priorities and development of high-performing teams