Performance Marketing Specialist (Targeting)

Cloud4Y is a top-5 Russian IaaS/PaaS/SaaS cloud provider serving high-load and AI customers. We are hiring a Performance Marketing Specialist / Targeting Specialist to systematize digital marketing.

Responsibilities:

• Manage 2M+ RUB/month ad budget; defend it to leadership; distribute across channels
• Run Yandex.Direct and Google Ads campaigns end-to-end (semantics to CPL optimization)
• Targeted ads: VKontakte, LinkedIn, programmatic via DSPs
• Set up end-to-end analytics (Yandex.Metrica, Google Analytics, attribution, cohort analysis)
• SMS and media broadcasts; landing-page optimization
• Work with sales team on lead quality and ICP; manage contractors

Goal:rebuild campaigns around the real customer profile and improve lead quality.