Senior Product Marketing & GTM Manager, Edge Platform (Security & Delivery)

What You’ll Do:

You will own the category narrative, market credibility, and go-to-market execution for the Edge Platform.

1. Category Narrative & Positioning

• Define and evolve the positioning and messaging for Gcore’s Edge Platform (Security & Delivery), including CDN, , application-layer security (WAF/WAAP), and edge compute (FastEdge)
• Develop a clear category narrative that unifies performance, protection, and compute at the edge
• Identify ICPs, personas, and key use cases across security, platform, and infrastructure buyers
• Articulate competitive differentiation vs legacy vendors and hyperscalers
• Ensure consistency of messaging across all customer-facing materials

2. Proof, Validation & Market Credibility

• Collaborate closely with the Analyst Relations function to support briefings, inquiries, and ongoing engagement
• Contribute to participation in key industry reports and evaluations (content, positioning, preparation)
• Support the awards and recognition program (planning, submissions, amplification)
• Establish and scale a customer proof program (case studies, references, peer reviews)
• Build and maintain a structured evidence base (metrics, use cases, customer outcomes)

3. GTM Execution: Launches & Enablement

• Lead end-to-end GTM for product launches in collaboration with Product, Sales, SE, and Marketing teams
• Define launch strategy, packaging, and positioning inputs
• Drive field readiness: sales enablement materials (decks, one-pagers, battlecards) and training
• Support strategic deals with positioning, competitive insights, and tailored messaging
• Ensure consistent execution across all go-to-market channels

4. Market Presence, Content & Influence

• Secure presence in industry media through articles, commentary, and contributed content
• Collaborate with internal SMEs (Product, Security, Engineering) to create high-quality technical and thought leadership content
• Build and manage an influencer/creator program (including technical reviewers and YouTube)
• Drive distribution and amplification of key narratives, launches, and proof points

Success in this role

Success is defined by your ability to establish a credible market position, build scalable go-to-market execution, and contribute to measurable growth of the Edge Platform.

• Contribute to building a7-figure € pipeline by 2027
• Demonstrateclear growth and market traction in 2026
• Establish astructured GTM plan for H2 2026
• Define and validateclear positioning and category narrative
• Contribute to building ascalable analyst relations, awards, and customer proof program for 2027in collaboration with the dedicated Analyst Relations function
• Identifyhigh-potential segments and repeatable use casesfor scaling

The world’s digital experiences run on something invisible: the infrastructure and software that keep them fast, reliable, and secure. At Gcore,you’ll help design and deliver that foundation for an AI-driven world.

We’re a global provider of infrastructure and software solutions forAI, cloud, network, and security,powering everything from real-time communication and streaming to enterprise AI and secure web applications. With210+ edge locations, 50+ cloud regions, and thousands of GPUs,your work here can reach users and businesses across the globe.

You’ll collaborate with leading technology partners such asIntel, NVIDIA, Dell, and Equinix,and work on platforms that power digital products used around the world. Our vision is simple: to connect the world to AI, anywhere, anytime.

Want to work on technology that goes beyond a single product or industry?Join a global team of550+ professionalsbuilding infrastructure and software that supports the entire digital ecosystem.

We are currently looking for a Senior Product Marketing & GTM Managerto own positioning, market credibility, and go-to-market execution for Gcore’sEdge Platform (Security & Delivery).

The platform combines CDN, , application-layer security (WAF/WAAP, including API protection and bot management), and edge compute (FastEdge) into a unified offering that delivers performance and protection at the edge.

This is ahands-on, senior individual contributor roleat the intersection of product marketing and go-to-market execution. You will work cross-functionally with Product, Sales, Engineering, and Marketing to define how we position the platform, validate it in the market, and bring it to customers.

Mission

Build and establish Gcore’s Edge Platform (Security & Delivery) as a credible, modern alternative to legacy and hyperscale solutions by defining a clear category narrative, strengthening third-party validation, and driving execution across product launches, sales enablement, and market-facing programs.