Marketing Manager – International Social Strategist

GoDaddy · India, Remote

Hybrid Full-time Not specified Marketing

Job Description

Location Details: India, Remote

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.

Join our team

Brand Social is the team behind GoDaddy’s social presence worldwide. We create brand content, build creator and UGC partnerships, and translate product stories into social ideas that reach entrepreneurs where they already spend their time. We run a continuous experimentation program to learn what earns attention, what builds trust, and what helps the brand show up more credibly in public conversation.

We are investing in India’s continued growth and are looking for someone who can help us deepen our understanding of local audiences, social platforms, and cultural trends. Together, we’ll create social experiences that help entrepreneurs connect with the GoDaddy brand in meaningful ways. Organic brand reach requires deep local knowledge of a fast-changing social landscape, with selective paid amplification used only when it helps strong content reach more people!

Are you excited by the opportunity to combine analytics, creativity, and cultural insight to shape how a global brand connects with entrepreneurs? We’d love to hear from you!

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Benefits

Bring insights from India and international markets into brand planning, including cultural moments, platform behavior, creator trends, audience behavior, and the connection between brand storytelling and business results. You’ll work closely with Paid Media, Talent, GTM, and regional agency partners to turn those insights into stronger social strategies and decisions
Own our monthly organic-to-paid batch test process by selecting international candidate assets based on organic performance, developing hypotheses, preparing intake briefs, and representing recommendations in cross-functional prioritization discussions with Paid Media and GTM partners
Own measurement and reporting for amplification across Brand Social teams. You’ll help maintain a clear distinction between organic and amplified performance, evaluate the impact of paid support, and identify where future non-boosted content demonstrates measurable lift
Lead paid amplification for creator and user-generated content, including the UGC creator pipeline, while delivering boosting experiments across India and international social handles. Plan and evaluate amplification strategies for brand, creator, and product content by aligning campaign objectives with reach, audience growth, conversion, and return-on-ad-spend goals
Translate organic and paid performance insights into actionable recommendations for Brand Social teams and creators. Identify the creative elements getting results and guide future decisions related to hooks, storytelling structure, creator selection, content formats, audience targeting, and calls to action
Exposure to go-to-market initiatives or brand strategy alongside social media, with an understanding of how social contributes to broader business goals
Experience using AI tools to analyze data, including working knowledge of Claude Code, Copilot, and similar platforms for RAG, agentic workflows, and graph engineering
Experience with influencer and creator-led campaigns in India, including paid amplification of creator content
Familiarity with incrementality testing, geo-holdout methodologies, matched-market design, and brand-lift measurement
Experience producing or briefing product-led content, including demos, feature explainers, and tool walkthroughs

Requirements

Strong creative analytics skills with the ability to connect performance outcomes to specific content decisions and communicate clear recommendations such as improving hooks, evolving storytelling ways, testing new formats, or refining audience targeting strategies
A strong understanding of engagement, reach, profile-visit, and conversion objectives, along with the judgment to align campaign objectives with business goals and desired outcomes
Working knowledge of measurement design, including control groups, matched baselines, and experiment design, with the ability to structure tests and communicate results that stand up to careful review
Deep understanding of India’s social and cultural landscape across Instagram Reels, YouTube Shorts, and Facebook, combined with professional fluency in English and Hindi and the ability to write and review social-first Hinglish copy that feels natural, authentic, and culturally relevant
Hands-on experience building paid social campaigns, structuring audiences, driving optimizations, and managing campaign performance directly. A proven track record of translating complex digital products such as website builders, AI tools, hosting, domains, and email into content that resonates with entrepreneurs while partnering effectively across brand and performance teams