HOSTAFRICA is a leading web hosting provider servicing Africa with cloud VPS, dedicated servers, WordPress hosting, and domain services. The Head of Marketing will lead strategy and execution across multiple markets in Africa, focusing on brand growth, digital marketing, PR, and customer acquisition. Responsibilities include developing a 360° marketing strategy to increase market share and brand awareness, managing PR and communications to build positive brand reputation and media presence, leading paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn, and optimizing conversion rates via A/B testing and retargeting. The role also involves owning email and lifecycle marketing to boost customer engagement and retention, scaling affiliate programs by recruiting influencers and bloggers, and overseeing SEO strategies to improve rankings and organic traffic. Leadership duties include managing a marketing team, collaborating cross-functionally, budgeting, setting KPIs, and performance reporting. Required qualifications include 8+ years in marketing leadership, preferably in web hosting or tech startups, expertise in PR, paid advertising, email marketing, affiliate programs, SEO, CRO, and data-driven platforms like Google Analytics and HubSpot. Experience with scaling B2B and B2C marketing across African markets is advantageous. The position offers a competitive salary with performance bonuses and flexible remote/hybrid working options, requiring occasional office presence in Cape Town.