Experts
Senior Copywriter in Sales & Marketing Department
in HOSTAFRICA - South Africa

Remote
Full-time
Senior
Permanent

Job description

See job offer description.


HOSTAFRICA, a global leader in web hosting and IT solutions, is looking for a Senior Copywriter with 5+ years of professional experience. This full-time remote position reports to the Head of Marketing and is centered on crafting persuasive and engaging copy for email campaigns, social media, websites, and paid ads. The role demands a strategic mindset to ensure content aligns with business goals and audience preferences. Key responsibilities include content creation tailored to different platforms, collaboration with marketing and creative teams to develop content strategies, brand voice stewardship to maintain messaging consistency, mentoring junior copywriters, optimizing marketing materials through A/B testing, and managing multiple projects effectively. Candidates must demonstrate expertise in writing across multiple digital formats and a strong ability to connect creative ideas to business objectives. Familiarity with SEO, email marketing platforms such as Mailchimp and WHMCS, and advertising tools like Facebook Ads and Google Ads is essential. Soft skills such as excellent communication, collaboration, leadership, and adaptability in a dynamic environment are required. Preferred qualifications include experience with brand storytelling, project leadership, and proficiency in analytics tools like Google Analytics. Benefits include the opportunity to influence a growing brand’s voice, a creative and supportive work environment, competitive salary, benefits package, and professional development opportunities. This position is fully remote and ideal for a senior professional seeking a strategic marketing role.

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Benefits

  • Opportunity to shape the voice of a growing brand
  • Creative, collaborative, and supportive environment
  • Competitive salary and benefits package
  • Professional development opportunities
  • Remote work

Job requirements

  • 5+ years professional copywriting experience
  • Proven expertise in email, social media, website, and paid ads copywriting
  • Strategic mindset linking creativity with business objectives
  • Familiarity with SEO, Mailchimp, WHMCS, Facebook Ads, Google Ads
  • Excellent communication, collaboration, leadership skills
  • Adaptability and openness to feedback
  • Preferred: brand storytelling, project leadership, analytics proficiency
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