As a Senior member of the PPC team, you will bridge the gap between brand awareness and performance marketing. You understand that upper-funnel campaigns require a different DNA than traditional search ads—focusing on reach, resonance, and long-term intent rather than immediate clicks.

Your Day-to-Day:
• Strategic Execution: Take full ownership of large-scale YouTube campaigns, expertly navigating Video Reach (VRC) and Video View (VVC) formats to maximize brand impact.

• Measurement & Insights: Go beyond standard metrics such as Impressions. You will design and analyze Brand Lift Surveys, Conversion Lift Studies, and Search Lift metrics to prove the true value of our reach initiatives.

• Creative Strategy: Act as the bridge between data and content. You’ll collaborate with creative teams to develop funnel-specific assets—from high-energy “Awareness” content to intent-shifting “Consideration” pieces.

• Market Expansion: Manage and optimize performance across diverse global markets, identifying where to scale and where to pivot based on brand health data.

• Future Growth: Lead the roadmap for Hostinger’s expansion into other video-first and social platforms (TikTok, Meta, etc.), ensuring a cohesive brand voice across the entire digital ecosystem.

Skills and Experience:
• Hands-on Seniority: You have at least 3 years of hands-on experience managing high-budget, complex accounts. You are comfortable navigating the nuances of global campaign management.

• YouTube Specialist: You are a pro with the Google Ads video ecosystem, with deep knowledge of VRC, VVC, and premium placements (including Shorts and niche-targeted content).

• Full-Funnel Thinker: You understand the interplay between Awareness, Consideration, and Conversion. You know how an upper-funnel impression today influences a conversion tomorrow.

• Measurement Expert: You are fluent in “Lift” metrics. You can interpret Brand Lift Study results and turn them into actionable optimization strategies for the next quarter.

• Creative Intuition: You have a sharp eye for what works. You can guide creative teams on “vibe,” pacing, and messaging that resonates with specific audiences and niches.

• Scalability: You have a proven track record of managing significant budgets efficiently while maintaining brand integrity across multiple languages and regions.

Benefits that fuel your growth:
• 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

• Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedul