VP, Apps & Tools

Benefits

• A rare mandate. Decide what to build, reinvent, partner on, or retire across a diverse portfolio, with direct access to our CPO and the backing to act.
• Room to create. Spot new opportunities through an agentic lens and shape the next generation of tools for businesses that are starting and growing.
• Test ideas at real scale. Validate and launch new offerings with a base of millions of customers worldwide.
• Variety that keeps you sharp. From email and security to marketing tools, no two days look the same, making this ideal for leaders who thrive across product types.
• Own the end-to-end strategy and roadmap for the Apps & Tools portfolio, continuously deciding where to invest, improve, partner, deprioritize, or sunset.
• Get hands-on with each product to understand its real performance, customer value and potential before making portfolio calls.
• Lead sunset and transition decisions with care, moving customers to the right solutions and re-engaging affected teams around new priorities.
• Ensure coherent segmentation, positioning, packaging, and pricing across proprietary and third-party offerings, partnering with Growth to drive ARPU, retention, and expansion.
• Ensure products integrate seamlessly across the platform, and drive cross-sell and bundling strategies that increase ecosystem stickiness.
• Build integrated roadmaps with adjacent verticals such as Web Presence and Domains (e.g., connecting SEO and marketing tools with our Alf Website Builder).
• Identify portfolio gaps and define build vs. partner vs. acquire strategies.
• Structure strategic partnerships with leading technology providers (e.g., email and productivity platforms) aligned with long-term platform objectives.
• Own partner performance and ensure third-party integrations deliver a consistent, high-quality customer experience.
• Define how AI reshapes the Apps & Tools portfolio, embedding AI-driven capabilities across email, security, marketing, and SEO tools to deliver smarter, simpler experiences for customers.
• Use AI, automation, and an agentic lens to guide portfolio decisions, identifying where AI can strengthen existing products, unlock new offerings, or replace legacy solutions.
• Ensure AI capabilities connect across the broader platform, complementing the AI-native direction of Web Presence products.
• Lead the product teams across the portfolio through their respective leaders, driving clear accountability and performance.
• Align Product, Engineering, Marketing, CX, and Finance around unified portfolio priorities and measurable outcomes.
• Establish a disciplined operating model that simplifies and scales execution.
• Monitor competitive landscape and emerging technology trends.
• Translate market insights into actionable portfolio decisions.
• Position the portfolio to strengthen long-term differentiation and defensibility.
• Breadth of experience across different companies, product types and business models, combined with creativity in spotting new opportunities
• Strategic, structured leader with experience owning and scaling multi-product portfolios, whether in domains and hosting or in broader technology, SaaS, or commerce platforms.
• Experience taking products through full lifecycles multiple times, from assessment and launch through pivots and, where needed, sunsetting, with first-hand learning from what didn’t work as well as what did.
• A track record of bringing AI-powered products or features to market and scaling their adoption.
• Success in defining and executing portfolio strategy across core products, partnerships, and new growth initiatives.
• Strong commercial acumen with deep expertise in subscription economics, segmentation, and lifecycle performance.
• Experience leading senior cross-functional organizations through significant portfolio change, making difficult product decisions and keeping teams engaged and aligned through them.
• Leads with candor and integrity: comfortable challenging the status quo and committed to doing the right things in the right way.
• Demonstrated ability to drive measurable revenue and margin impact in product-led technology or platform businesses (ideally serving SMB or commerce segments).