SEO Manager

What you’ll do & how you’ll make your mark.

• Keyword Research & Strategy:Perform in-depth keyword research to identify opportunities across different niches, audiences, and markets. Develop content plans tailored to target keywords and user intent, scaling organic visibility at a cluster level. AEO-focused keyword clustering, prompt-based search analysis, and query intent mapping for AI Overview presence.
• Content Optimization:Collaborate with content marketing managers & content writers to optimize blogs, landing pages, and storefronts. Guide content teams on best practices for meta tags, headings, internal linking, entity optimization, AI Overview readiness, GEO content structuring. and keyword placement.
• Content Creation & Planning:Develop briefs that integrate AEO-friendly FAQs, semantic coverage for GEO engines, conversational content formats, calendars, SEO recommendations and frameworks for blog posts, high-impact pages and campaigns. Partner with translators to ensure culturally relevant localization for international audiences.
• Competitor Analysis:Monitor competitor content strategies in both traditional search and AI-driven surfaces (AEO/GEO), identify gaps, and recommend actionable tactics to outpace competition in organic search.
• Performance Tracking & Reporting:Analyze organic traffic, rankings, AI Overviews presence, LLM citations and conversions using analytics tools like Adobe Analytics and Google Search Console. Create reports to share insights and recommendations with stakeholders.
• Localization Support:Partner with translation services and manage SEO optimization for multilingual pages, ensuring alignment with hreflang and international SEO best practices.
• Cross-Functional Collaboration:Work with product marketing, engineering, product, and creative teams to align SEO strategies with broader business goals. Support the Sr. Technical SEO Specialist by complementing their work with strategic content initiatives.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.