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Field Marketing Manager (Scottsdale)

Sectigo  ·  United States, Scottsdale
Hybrid Full-time Not specified Marketing

Job Description

We are seeking a results-drivenField Marketing Manager, North Americato plan and execute regional marketing programs that drive pipeline growth, accelerate revenue, and support product adoption across the North American market.

This role is responsible for translating global field marketing strategy into high-impact, localized field marketing programs aligned with North American sales priorities. You will work closely with regional sales leadership, SDRs, product marketing, and the wider marketing team to deliver integrated campaigns, events, and enablement that convert demand into pipeline.

This is ahands-on rolefocused on execution, optimization, and regional impact, reporting to the Director of Field Marketing. This is a full-time position, working in a hybrid model, and reporting to our Scottsdale office at least 3-4 days a week. The target compensation package for this role is between USD 95,000 and $105,000, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends.

Here are the core functions, responsibilities, and expectations for this role:

Strategy & Planning

  • Own and execute theNorth America field marketing plan,aligned to regional sales targets and global marketing strategy.
  • Identify regional market opportunities, buyer personas, and vertical-specific requirements.
  • Collaborate with the Director of Field Marketing, Channel Marketing and ABM & Customer marketing team to support integrated, full-funnel programs.
  • Contribute insights from the field to improve campaign strategy, messaging, and execution.

Campaign Execution

  • Plan and executeintegrated, multi-touch campaigns across events, webinars, email, digital, and partner channels.
  • Manage and deliverregional programs including:
    • Industry and partner events
    • Trade shows and exhibitions
    • VIP and customer events
    • Webinars and virtual programs
    • Email campaigns and nurture programs
    • Localize global campaigns and messaging to ensure relevance for North American audiences while maintaining brand consistency.
    • Partner with Product Marketing to ensure field programs leverage the right positioning, messaging, and content.

    Sales Alignment & Enablement

    • Partner closely with North America sales leadership, SDRs, and account and channel teams to drive pipeline creation and acceleration.
    • Align campaigns to sales priorities, target accounts, and quarterly revenue goals.
    • Provide sales with relevant tools,content, talking points, and insightsto improve conversion throughout the funnel.
    • Maintain tight feedback loops with sales to continuously optimize programs and lead quality.

    Performance Measurement & Optimization

    • Track and report on key performance metrics including:
      • Leads, MQLs, SQLs
      • Pipeline contribution and influenced revenue
      • Analyze campaign performance and ROI to inform optimization and future planning.
      • Ensure accurate campaign tracking and attribution in HubSpot and Salesforce in partnership with Marketing Operations.

      Budget & Operations

      • Manage the North America field marketing budget, ensuring spend is aligned to impact and ROI.
      • Coordinate with Marketing Operations to ensure effective use of marketing automation, CRM, and reporting tools.
      • Apply best practices in campaign execution, process, and measurement.

Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

Sectigois the most innovative provider of certificate lifecycle management (CLM), delivering solutions that help the world’s largest brands simplify how digital trust is managed and scaled. Sectigo’s automated, cloud-native CLM platform issues and manages digital certificates across enterprise environments, enabling organizations to reduce complexity, accelerate time to value, and strengthen security across environments. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers, including 65% of the Fortune 500. Sectigo holds six combined active leadership seats in the CA/Browser Forum and ETSI and brings two decades of delivering unparalleled digital trust.

Simplicity at Scale.

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values – Support, Excellence, Communication, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

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Benefits

  • Our “One Sectigo” culture fosters a strong sense of belonging and supports a respectful, inclusive workplace free from discrimination and harassment.
  • Use of Artificial Intelligence (AI) in Our Hiring Process at Sectigo:
  • To enhance your experience, Sectigo may use Artificial Intelligence (AI) tools during the recruitment process. We are committed to using AI responsibly and transparently, ensuring fairness, accuracy, and human oversight at every stage.
  • Global team. Global reach. Global impact.

Requirements

  • Bachelor’s degree in marketing or related field is strongly recommended.
  • Minimum of 5+ years of experience in B2B marketing , with at least 3 years in a field marketing role .
  • Experience in the B2B SaaS industry or cybersecurity a strong plus.
  • A go-getter who thrives in a fast-paced environment .
  • Excellent communication and project management skills.
  • Ability to manage multiple priorities and meet hard deadlines.
  • Excellent attention to detail.
  • A modern marketeer who challenges the status quo.
  • Hands-on approach to work.
  • Highly motivated and dedicated.
  • ROI/revenue-driven mindset.
  • Strong experience with marketing automation platforms (e.g. HubSpot) and CRM systems (e.g. Salesforce ).
  • Excellent project management and organizational skills, with the ability to manage multiple programs simultaneously.
  • Strong collaboration skills and confidence working with sales and cross-functional stakeholders.
  • Data-driven mindset with the ability to analyze results and optimize campaigns.
  • Strong copywriting and messaging skills, including technical and B2B SaaS content.
  • High attention to detail and strong operational rigor.
  • A limited amount of travel may be required.