News
546 articles · 14 categories
Editor's pick
Interviews
Hosting Is the Next Layer AI Will Transform – Vito Peleg, CEO of Atarim
Vito Peleg of Atarim on why he reads AI as the biggest opportunity hosting has had in fifteen years, how today's vibe coders mirror the server-in-the-bedroom generation that built today's hosting market, and why reactive agencies feel like a tax while proactive ones win.
Hetzner Has Now Raised Prices Three Times in 2026. This One Is Different.
Hetzner announced its third price move of 2026 on May 27, effective June 15. New orders only, portfolio standardised into -1/-2/-3 tiers, and a new Limited tier introduces hardware segmentation as a structural market shift. Other European hosts will face pressure to follow.
Cloudflare Called It AI Restructuring. Every Hosting Company Faces the Same Decision.
Cloudflare cut 1,100 employees (20% of headcount) on a $639.8M record revenue day and used a "builders, sellers, measurers" framework that maps directly onto hosting operations. Billing, support triage, and compliance are where AI closed the gap. The advantage goes to who acts first.
WordCamp Europe 2026: A Hosting Industry Guide to the Schedule
WordCamp Europe 2026 opens June 4 in Kraków with Contributor Day plus two conference days. The Inside WordPress 7.0 panel anchors Friday. Hosting-specific sessions cover stress testing, secure hosting, DDoS, and CERN's 800-site migration. Over a dozen hosting companies sponsor.
Articles tagged #hosting
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Industry reports
IONOS: How to do cross-sell on shared hosting without selling BS
TL;DR - Many companies focus their growth narratives around cloud, platforms, or AI layers on top. Against that, IONOS stands out, mainly because it never tried to reinvent shared hosting. Instead, IONOS quietly turned shared hosting and domains into a highly efficient cross-sell engine and continues to expand ARPU while keeping churn flat. The company’s
Other
How Wix Harmony can be a real threat to hosts
TL;DR - Wix Harmony, announced in January 2026, is Wix’s latest attempt to shorten the path from idea to live website by combining AI-driven generation with manual editing. In practice, it might deliver faster first results than more “traditional” setups, like hosting + WordPress, but our testing and early user feedback shows that speed drops
Other
Web hosting industry events to watch in 2026
The web hosting industry enters 2026 at a noticeably different stage than just a few years ago. After a decade defined by consolidation, cloud expansion, and rapid experimentation with AI, the market is moving into a more mature phase, where operational efficiency, regulatory alignment, and infrastructure resilience matter as much as growth. Industry events reflect
Expert's Voice
The Inflection Point of WordPress
Conversation With Jesse Friedman of Automattic and WP Cloud The WordPress ecosystem is always evolving, but right now the pace of change feels faster than ever. Nowhere was that more obvious than at State of the Word, This event has grown beyond a community event for developers and site builders. Today, it’s a strategic gathering
Mergers and acquisitions
team.blue acquires Windsor.ai, adds another SaaS to its growing portfolio
TL;DR - team.blue has acquired Windsor.ai, a Swiss-based marketing data integration and attribution platform. Even with significant customer growth over recent years, Windsor.ai remains “small”, relative to team.blue’s scale. This deal is not about short-term revenue contribution, only strengthening the portfolio of SaaS tools acquired by team.blue in recent years - this time with a
Mergers and acquisitions
Your.Online portfolio expands again with the addition of Dtch. Digitals
TL;DR - Your.Online portfolio now includes also Dtch. Digitals, an award-winning, AI-first digital agency from the Netherlands. The announcement emphasizes continued autonomy, though the exact deal structure was not publicly disclosed.Dtch. Digitals retains full operational independence while gaining access to shared playbooks, peer collaboration, and long-term strategic headroom.For Your.Online, the move fits a broader positioning
Expert's Voice
Jose Ruiz Launches Vector Datacenters
A Purpose-Built Platform for the AI Era A new player is making waves in the hyperscale world, and those familiar with digital infrastructure will recognize the name. Jose Ruiz, a seasoned data center expert and former US Navy pilot, has launched Vector Datacenters, a platform designed to meet the unique and growing needs of the AI
Industry reports
Acquired to be shut down: How WP Engine absorbed Big Bite for its know-how
TL;DR - WP Engine’s acquisition of Big Bite, a newsroom-focused WordPress agency, matters not because it “changes the market.” It is part of a long-term trend observed for over a decade: hosting companies increasingly acquire SaaS tools, software, services, and agencies to cover the entire customer lifecycle in their offering. This time, however, WP Engine
Industry reports
GoDaddy lost ~40% of its valuation over the past year
TL;DR: GoDaddy shares hit a new 52-week low in January 2026. The company beat quarterly estimates with revenue up 10.3% year over year, yet the market reaction remained negative. To understand that disconnect, we examined GoDaddy's latest earnings release, segment reporting, capital allocation disclosures, and recent investor materials. GoDaddy stock prices dropping down in last
Stock reports
Public Cloud is growing 16%, but it’s too small to save the quarter for OVHcloud
TL;DR: We went through OVHcloud’s Q1 revenue update press release, the January 8 revenue deck presentation, and Investor Day materials to see what’s really changing and what isn’t.Revenue is up, the plan hasn’t moved, and discipline is holding. But most of the growth comes from pricing, mix, and sweating the existing base, not from a
Expert's Voice
Shared Hosting Tips in Greece
Europe's mature shared hosting markets offer valuable insights. In Greece, Enartia's Marianna Siouti explained their market experience.
Expert's Voice
Shared Hosting Tips in Lithuania
Every market is different, but also the experiences of different companies in the same market can be different. And learning those different experiences can be fundamental for the growth of your company, whether it’s shared hosting or another industry.
Industry reports
Bluehost makes a clear move toward AI leadership
In the hosting industry, executive changes often signal more than just a new name on the org chart. This week, Bluehost made such a move by appointing Antonis Papatsaras as its new Chief Technology Officer. This is not a symbolic hire. It is a strategic one. Bluehost is openly positioning itself as an AI-first platform for small and medium-sized businesses, and this appointment confirms that direction.
Industry reports
GoDaddy Launches ANS Marketplace
GoDaddy has unveiled the ANS Marketplace, positioning itself at the center of a fast-emerging trend: AI agents as first-class citizens of the internet. While the announcement is framed around trust and security for AI, its implications go much deeper — especially for the web hosting industry.
Expert's Voice
Shared Hosting Tips in Morocco
Hostoweb.com, founded in 2006, is a Moroccan hosting company with its own data center and international presence. Created Morocco's first data center in 2009, later ranked top nationally. One of fewer than 50 African data centers. Launched low-cost VPS platform in 2016. We met CEO Mehdi Tazi to understand Morocco's shared hosting market.
Industry reports
Newfold Digital Takes Another $100 Million — Not a Bet on Growth, but on Time
For a company of Newfold Digital’s size, raising another $100 million is not a sign of aggression. It is a sign of pressure. Based on the documents released this week, Newfold Digital has secured $100 million in new financing from its existing owners, Clearlake Capital Group and Siris Capital Group. The money is positioned as a recapitalization, not a new growth round.
Mergers and acquisitions
Polish hosting group Cyber_Folks acquires PrestaShop
The acquisition of PrestaShop by the cyber_Folks Group, executed together with Sylius, marks one of the most consequential shifts in the global e-commerce technology stack in recent years. PrestaShop, with more than 230,000 active stores and €22B in GMV, has long been a foundational engine for online retail across Europe, LATAM, Africa and emerging markets.
Software reviews
CloudLinux invests in Seahawk to expand WordPress services for hosting providers
CloudLinux has announced an investment in Seahawk, a company that delivers WordPress support and services for hosting providers under a white-label model. The goal is to help hosters offer help with websites—not just infrastructure—and improve retention among users who rely on WordPress.
Industry reports
Memory market alert: hosting industry on the brink of revolution
In early December 2025, Micron announced a shockwave in the hardware world: the company is officially exiting the consumer memory business — i.e. it will stop selling RAM, SSD and other memory/storage products under its once-ubiquitous Crucial label.
Expert's Voice
Shared Hosting Tips in Sweden
The Nordic people were early adopters of Internet technology, and today, Sweden and other Nordic countries have very active, yet unique digital markets.