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546 articles · 14 categories
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Hosting Is the Next Layer AI Will Transform – Vito Peleg, CEO of Atarim
Hetzner Has Now Raised Prices Three Times in 2026. This One Is Different.
Hetzner announced its third price move of 2026 on May 27, effective June 15. New orders only, portfolio standardised into -1/-2/-3 tiers, and a new Limited tier introduces hardware segmentation as a structural market shift. Other European hosts will face pressure to follow.
Cloudflare Called It AI Restructuring. Every Hosting Company Faces the Same Decision.
Cloudflare cut 1,100 employees (20% of headcount) on a $639.8M record revenue day and used a "builders, sellers, measurers" framework that maps directly onto hosting operations. Billing, support triage, and compliance are where AI closed the gap. The advantage goes to who acts first.
WordCamp Europe 2026: A Hosting Industry Guide to the Schedule
WordCamp Europe 2026 opens June 4 in Kraków with Contributor Day plus two conference days. The Inside WordPress 7.0 panel anchors Friday. Hosting-specific sessions cover stress testing, secure hosting, DDoS, and CERN's 800-site migration. Over a dozen hosting companies sponsor.
All Expert's Voice articles
1–20 of 46
Expert's Voice
Hosting Has a Gap, and It Is Not Infrastructure
The gap in hosting has never been infrastructure. It has been ownership - who is responsible for the full stack once a system goes live. Servebolt and Crowd Favorite are closing that gap together.
Expert's Voice
How to Sell Security in Hosting (Without Scaring Your Customers)
There’s a moment in the hosting sales flow where everything can quietly fall apart. The customer has picked a plan, they’re ready to buy, and mentally they’re already there. It should be frictionless from this point on. And then you show them a security upsell. Suddenly, doubt creeps in. Not because the product changed, but
Expert's Voice
Is the hosting industry stuck in the past? The problem of legacy security
The hosting industry has gone through a major transformation in recent years. Infrastructure is faster, tools are more mature, and automation keeps improving. AI is also starting to reshape how services are built and managed.
Expert's Voice
Building Growth with SEO and AI‑Enhanced Search
AI-enhanced search is reshaping search. Here's how to stay visible in both traditional and AI-powered results and convert that traffic into revenue.
Expert's Voice
When Is the Right Time to Sell Your Webhosting Business?
In the hosting industry, the “right moment to sell” often feels like a distant point on the map: first I’ll grow, then I’ll hire, then I’ll organize processes — and only then I’ll sell the company. Except the M&A market has its own logic, and that logic is often unforgiving to plans postponed for “three
Expert's Voice
Value Selling in Web Hosting
Playing the Long Game Previously, we discussed how hosting providers focus on upsell revenue opportunities and fail. This is not due to a lack of features or traffic, but rather because they move too quickly in building customer relationships. The typical hosting checkout process overwhelms customers with options such as SSL, backups, CDN, monitoring, and
Expert's Voice
The 3 Waves of WordPress AI: Why “Vibe Coding” Will Destroy Your Support Team
Hosting has a simple job description: keep websites online, fast, and fixable. “Fixable” is the part most AI demos conveniently skip. A site can look impressive in a screen recording and still be a nightmare the moment a real customer opens a ticket that starts with, “Something broke - can you help?”
Expert's Voice
Reducing Churn with Proactive WordPress Maintenance: How Seahawk Media is Helping Hosting Providers
Customer churn has become one of the most persistent challenges for web hosting providers, particularly those serving WordPress-based websites. As competition intensifies and switching costs remain low, hosting customers are increasingly quick to move if they experience downtime, security issues, or performance degradation. Industry data consistently shows that technical issues, rather than pricing alone, are
Expert's Voice
The “Hello, world” churn nobody budgets for
If you run a hosting business, you already know this story, even if you’ve never named it. A customer buys a plan, logs into WordPress, clicks around for a minute… and then you see the ticket. “Please cancel.” When you check their site, it’s still the default post. Nothing built, nothing launched, nothing connected to a real goal.
Expert's Voice
Why Hosting Companies Are Expanding into SaaS, E-commerce, and Ecosystems
For years, the value proposition was simple: rent space on the internet, keep it online, keep it fast, keep it safe. And that still matters - immensely. But it’s no longer where most of the value is captured. In 2026, the most ambitious hosting companies are no longer competing primarily on CPUs, storage, or even performance benchmarks. They’re competing on something much messier and far more powerful: the customer’s workflow.
Expert's Voice
Can event sponsorships provide measurable ROI for hosts?
This is the fair question hosting companies ask. Field marketing is an interesting entry on the budget sheets. Events serve as a great place to build relationships, earn trust, and reinforce brand awareness. However, simply purchasing a booth at an international WordCamp or sponsoring a major industry event or flagship conference can run over $100,000
Expert's Voice
Google introduces a new e-commerce protocol for AI agents and WordPress is not part of it yet
TL;DR - Google published a new commerce protocol designed for AI agents, not humans. Major SaaS platforms are already aligned. WordPress and WooCommerce are not part of the process yet. The issue isn’t technology, only how fast different models (SaaS vs standalone) absorb change. What happened Google published the Universal Commerce Protocol (UCP). It’s an
Expert's Voice
A Look Behind the Scenes of WordPress Global Expansion
From Industry Veteran to Global Expansion Lead WordPress is no longer ignoring global expansion efforts. It is no longer a future agenda item; rather, it is a current, actionable step motivated by people who know how to make a service work. One of the key figures behind this effort is James Grierson, whose decades-long career
Expert's Voice
The Inflection Point of WordPress
Conversation With Jesse Friedman of Automattic and WP Cloud The WordPress ecosystem is always evolving, but right now the pace of change feels faster than ever. Nowhere was that more obvious than at State of the Word, This event has grown beyond a community event for developers and site builders. Today, it’s a strategic gathering
Expert's Voice
Jose Ruiz Launches Vector Datacenters
A Purpose-Built Platform for the AI Era A new player is making waves in the hyperscale world, and those familiar with digital infrastructure will recognize the name. Jose Ruiz, a seasoned data center expert and former US Navy pilot, has launched Vector Datacenters, a platform designed to meet the unique and growing needs of the AI
Expert's Voice
Shared Hosting Tips in Greece
Europe's mature shared hosting markets offer valuable insights. In Greece, Enartia's Marianna Siouti explained their market experience.
Expert's Voice
How Tailwind’s success became an AI-mediated discovery problem
On January 6, 2026, Tailwind Labs laid off approximately 75% of its engineering team, despite continued growth in adoption across SaaS products, WordPress ecosystems, and modern web stacks. According to founder Adam Wathan, commercial revenue declined by nearly 80%, while documentation traffic, previously the main entry point into the sales funnel, dropped by around 40%.
Expert's Voice
Designing Scalable Cloud Infrastructure
Real-World Lessons for Building Modern, Hybrid, and Multi-Cloud Hosting Platforms Building scalable infrastructure in the hosting industry requires a fundamentally different architectural mindset than designing traditional IT systems or cloud-native stacks. Hosting providers operate environments that must remain online while supporting thousands of customer workloads simultaneously - each with unique performance demands, lifecycle constraints, regulatory
Expert's Voice
Shared Hosting Tips in Lithuania
Every market is different, but also the experiences of different companies in the same market can be different. And learning those different experiences can be fundamental for the growth of your company, whether it’s shared hosting or another industry.
Expert's Voice
Proxmox VE and the Market Shift Shaping Virtualization
A research-driven overview of why Proxmox VE is gaining traction as organizations reassess virtualization strategies, and how WHMCS providers can translate this momentum into a structured, automated service offering using the Proxmox VE VPS & Cloud For WHMCS module by ModulesGarden.