As a Commerce Lifecycle Marketing Associate Manager at GoDaddy, you will be responsible for streamlining all email communications across the customer end-to-end (E2E) journey—from acquisition, cross-sell, and upsell to existing merchant notifications—to ensure consistency, clarity, and alignment with the brand voice. You will own automation and customer journey management, optimizing segmentation, triggers, and flows to increase customer engagement and conversions. You will build, execute, and optimize campaigns using Salesforce Marketing Cloud (SFMC) with proficiency in SQL; manage end-to-end development from concept to launch. You will collaborate cross-functionally with product, PMM/GTM, design, customer experience, analytics, and engineering teams to drive results, with a special focus on personalization by industry, audience cohort, etc.; launch experiments with PMMs/GTM to test the best messaging and promotions for the right audience segments to drive incremental results. You will analyze campaign performance by running structured experiments (A/B and multivariate tests), and own reporting and learnings to inform growth strategies; develop a comprehensive experiment roadmap and identify opportunities to further grow lifecycle marketing as a channel.nnYour experience should include 5+ years of marketing experience, expertise in Salesforce Marketing Cloud (SFMC) including campaign creation, journey building, data extension management, and email setup within SFMC, advanced SQL skills for targeting and segmentation, and strong organizational skills to manage multiple projects. Experience with MessageGears and in payment processing or e-commerce industries is a plus.nnGoDaddy offers a range of total rewards including paid time off, retirement savings plans, bonuses, equity grants, employee stock purchase plans, competitive health benefits, and family-friendly benefits including parental leave. The company values diversity, equity, inclusion, and belonging in its workforce and customer experience and is an equal opportunity employer. This hybrid position requires living within commuting distance of the Gurugram, India office, with flexible remote and office work days.