Manager, Paid Search

What you’ll do & how you’ll make your mark.

• Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads.
• Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI.
• Analyze campaign data and generate insights to improve efficiency using levers including budgeting, audience targeting, bidding strategies, and creative effectiveness.
• Drive the testing of advanced Google Ads capabilities, including PMax, AI Max and smart bidding. Test and iterate on ad creatives, copy, keyword mix and landing pages to enhance conversion rates.
• Stay updated on global paid search trends, platform updates, and industry best practices to inform campaign strategy.
• Collaborate with cross-functional teams, including analytics, creative, and regional marketing teams, to ensure alignment with business objectives.
• Manage budgets efficiently, ensuring campaigns are meeting KPIs while maximizing return on ad spend.
• Report on campaign performance, providing clear insights and recommendations for optimization.

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.