Senior Product Marketing Manager, AI Apps

What you’ll do & how you’ll make your mark.

Own Go-to-Market Strategy for AI Agents and Apps

• Define and lead GTM strategy for AI Agents and Vibe Apps across the customer’s lifecycle of building, growing and running their online business.
• Develop an intentional and thoughtful POV on what we need to build and take to market to help our customer succeed online
• Identify high-impact use cases that drive adoption, engagement, and revenue growth
• Develop positioning and messaging that clearly communicates the value of these AI offerings to SMB, Developers and Mid-market customers

Drive Product Launches & Adoption

• Lead cross-functional launches for Agentic offering -from beta to GA-ensuring strong market entry and sustained adoption
• Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansion across all routes to market, including online cart, and sales.
• Develop strategies to increase usage and customer retention through customer-centric experiences

Translate AI and Agentic Capabilities into Customer Value

• Simplify complex AI/ML concepts (e.g. generative AI, automation and tasks) into compelling, easy-to-understand benefits
• Build narratives that connect agentic functionality to real business outcomes for SMBs (e.g., time savings, revenue growth, ease of use)
• Craft compelling narratives for non-technical SMB audiences and developer audiences

Content, Enablement & Evangelism

• Develop high-impact content including product narratives, demos, use cases, and sales enablement materials
• Partner with Content, PR, and Digital teams to bring AI innovation stories to market
• Enable Sales, Support, and CS teams with tools and training to effectively position agentic capabilities

Shape Product & AI Strategy

• Partner closely with Product, Engineering, and Data/AI teams to influence roadmap priorities based on market insights
• Validate value propositions through customer feedback, usage data, and experimentation
• Help define how AI enhances the end-to-end customer journey within Bluehost

Measure, Learn & Optimize

• Define and track success metrics across adoption, engagement, retention, and revenue impact
• Use data and experimentation to continuously refine GTM strategies and messaging
• Monitor competitive landscape across our expanding peer group and new players across the broader landscape.

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.