Sr. Manager, Developer Marketing

What you’ll do & how you’ll make your mark.

Developer GTM Strategy and Positioning

• Define and own the go-to-market strategy for Bluehost’s agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure
• Develop differentiated positioning and messaging that speaks to developers building and hosting autonomous, AI-powered experiences on Bluehost
• Identify and prioritize high-impact developer segments – including SMB developers, agencies, indie hackers, and AI-native builders – and tailor GTM motions accordingly
• Monitor the competitive developer platform landscape and continuously sharpen Bluehost’s position against emerging agentic infrastructure players

Developer Community and Ecosystem

• Build and grow a vibrant developer community around Bluehost’s agentic platform through programs, forums, events, and ambassador networks
• Design and run developer programs including early access, beta programs, hackathons, and developer advisory councils
• Identify, recruit, and nurture developer advocates and technical champions who can authentically represent Bluehost in the broader agentic ecosystem
• Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost’s ecosystem footprint

Technical Content and Developer Enablement

• Own the developer content strategy – including documentation, tutorials, quickstarts, sample apps, and API references – that enables developers to build and ship faster on Bluehost
• Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives
• Develop technical use cases and reference architectures that showcase what’s possible with Bluehost’s agentic infrastructure
• Enable Sales, Partner, and Support teams with developer-specific tools, messaging, and training to effectively communicate agentic value

Developer Launches and Adoption

• Lead cross-functional developer launches – from private beta to GA – ensuring strong developer uptake, activation, and sustained engagement
• Define and track developer-specific success metrics including registrations, API activations, time-to-first-call, and ecosystem contributions
• Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app
• Partner with Growth and Lifecycle teams to build developer acquisition and retention motions across online, community, and partner channels

Developer Events and Evangelism

• Represent Bluehost at key developer conferences, AI summits, and agentic platform events – including speaking, sponsorships, and hands-on workshops
• Plan and execute Bluehost-owned developer events including virtual demos, office hours, and build-alongs
• Build Bluehost’s presence and credibility in agentic developer communities including GitHub, Hugging Face, Discord, and developer-focused social channels
• Shape external narratives around Bluehost’s agentic platform vision through thought leadership, PR, and developer-first content

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.