Sr Director, Product Marketing

What you’ll do & how you’ll make your mark.

Define the market narrative and category position

• Establish and evolve a clear, differentiated narrative that positions us as the platform of choice for building, growing and running an online presence. Shape how we compete across hosting, web presence, productivity, Agentic offerings and adjacent SaaS platforms – driving clarity and thoughtful positioning.

Lead end-to-end go-to-market strategy

• Own GTM strategy across core offerings and new innovations, including hosting to AI offerings. Ensure alignment from product development through launch and lifecycle growth, with clear success metrics tied to pipeline, adoption, and revenue.

Build and scale a high-impact Product Marketing function

• Establish the structure, processes, and talent needed to support a multi-product, multi-segment, multi route-to-market business. Develop a roadmap for scaling product marketing as a strategic growth lever across the organization.

Drive commercial impact through sales and partner enablement

• Elevate sales and partner effectiveness by delivering best-in-class enablement frameworks, messaging, and tools. Ensure Sales, Agency, Industry, and SDRs teams are equipped to win across segments with consistent and differentiated positioning.

Own product and feature launches at scale

• Lead the strategy and execution for major product launches and releases-ensuring strong market introduction, clear value communication, and measurable business outcomes.

Institutionalize competitive intelligence

• Develop a robust, continuously evolving view of the competitive landscape across our product portfolio. Translate insights into actionable strategies that strengthen win rates and market positioning.

Champion the voice of the customer and market

• Bring deep customer, partner, and market insights into the organization-informing product roadmap decisions, pricing and packaging strategy, and long-term growth opportunities.

Partner across Growth and Brand to drive demand

• Collaborate with Demand Generation, Brand, and Lifecycle Marketing teams to create integrated campaigns, thought leadership, and programs that drive awareness, engagement, and pipeline at scale.

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.