The Marketing Specialist – Website Optimisation will support the effective day to day management and optimisation of the 123 Reg website, which is a major British domain registrar and web hosting company founded in 2000, now owned by GoDaddy. The role focuses on reporting on performance, identifying opportunities for improvement, optimising pages and supporting experimentation to drive conversion rates and revenue.

You will get the opportunity to work closely with a dynamic team of marketeers, UX designers, copywriters, SEO experts, analysts and developers based across the UK, EMEA and the US. This is a broad, hands-on role suited to a highly organised, self-motivated all-rounder with strong analytical skills, an eye for detail and excellent spoken and written English. The role will be based in Romania or Bulgaria.

• Conduct quantitative and qualitative website analysis using tools like QuickSight, FullStory, and analytics platforms to monitor conversion rate, revenue, pageviews, bounce rate, and more. Build reports and insights to identify user friction points, and proactively uncover opportunities to improve website performance, UX, and CX.
• Drive the experimentation programme by crafting hypotheses to build and deploy experiments (using Hivemind), and using metrics to analyze the results and present the insights and recommendations to key business units.
• Build and optimize high-performing landing pages and customer journeys using CMS platforms Sitecore and Contentful.
• Collaborate cross-functionally with Content, SEO, SEM, Email, Marketing Ops, and UX teams to optimize key pages, templates, and customer journeys, as well as support specific campaigns and initiatives with data-driven insights to improve revenue and conversion.
• Independently manage workload and priorities across multiple initiatives while serving as backup for CMS and experimentation tools when Marketing Operations is unavailable, ensuring high-quality delivery and attention to detail throughout.