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Message Director | Based in Lithuania

Hostinger  ·  Lithuania, Vilnius
Remote Full-time Lead Executive

Job Description

Join Hostinger, and we’ll grow fast! We’re shaping the future of online success – powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.

Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.

Our culture: Guided by 10 company principles. Our formula for success: Customer obsession, innovative products, and talented teams.

Your role at Hostinger Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase – building a distinctive, globally recognizable brand that people remember, trust, and choose. Today, our visuals are strong. But our messaging is not yet where it needs to be.

We are still too often: abstract, inconsistent across channels, diluted in how we express brand value.

Your skills and experience

  • Proven experience building distinctive brand messaging systems and campaigns.
  • Strong ability to turn strategy into clear, simple, compelling language.
  • Deep understanding of audience psychology and communication impact.
  • Experience working across multiple markets.
  • Confidence to challenge senior stakeholders and defend strong creative decisions.
  • High standards for copywriting craft, both strategic and hands-on.
  • Ability to operate both as a thinker and a maker.
  • Experience in tech or SaaS is a plus.
  • High proficiency in English language is a must.

How success will be measured

  • Increase in brand recall from brand campaigns.
  • Strong consistency of messaging and tone of voice across channels and markets.
  • Improvement in brand perception, especially message clarity.
  • Clear verbal distinctiveness vs competitors.
  • Increased understanding of Hostinger’s value proposition.
  • Positive shift in brand sentiment.

Who this role is for

  • This role is for someone who:
  • is tired of generic tech messaging.
  • cares deeply about the craft of writing.
  • wants to build something defining, not incremental.
  • and is motivated to shape how a global brand speaks at scale.

️ To be considered, please submit a portfolio showcasing brand campaigns or messaging systems (case study format preferred). Compensation

We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply – we’re open to adjusting compensation based on the impact and value you bring. Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey Three. Two. Onboard

Apply Now

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Benefits

  • 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
    Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
    Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
    Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.
  • Salary range begins at 4600 Eur gross/month

Requirements

  • defining and rolling out a One message framework, – a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels.
  • elevating tone of voice from functional to distinctive and ownable.
  • creating bold, memorable brand campaigns that build long-term trust.