The blockchain domain company that hit a $1 billion valuation in 2022 has quietly become a traditional ICANN registrar, and its 10 new shell accreditations are a competitive move in the domain expiry market rather than preparation for the new gTLD round opening April 30. In parallel, Unstoppable Domains is sponsoring more than 19 organizations through the gTLD process, including .agent with Sentient Foundation and .blockchain with Blockchain.com, establishing a role as the bridge between the Web3 domain ecosystem and the traditional DNS system.