Content Marketing Manager

What you’ll do & how you’ll make your mark.

Lead Editorial Planning & Content Quality

• Develop and maintain editorial standards that ensure content is clear, accurate, useful, engaging, and aligned with brand voice.

• Review and edit drafts to improve structure, clarity, tone, flow, accuracy, usefulness, headlines, calls to action, and readability.

• Ensure content answers customer questions, reflects search intent, and provides meaningful value beyond surface-level information.

• Provide actionable editorial feedback that helps writers strengthen their work and grow their content strategy skills.

Develop & Execute Content Strategy

• Use keyword research, SERP insights, customer-intent research, and performance data to identify content opportunities that support organic growth.

• Create and maintain a content calendar that accounts for product priorities, seasonality, search trends, customer needs, and high-conversion topics.

• Translate SEO recommendations into clear editorial direction for writers, stakeholders, and cross-functional partners.

Content Briefing, Editing & Optimization

• Create clear content briefs that help writers understand the audience, search intent, target topic, structure, key messages, and business objective.

• Incorporate SEO guidance into briefs, including target keywords, related topics, internal linking opportunities, customer questions, and on-page recommendations.

• Review final drafts to ensure content meets customer needs, search intent, brand standards, SEO best practices, and business goals.

• Use AI responsibly to support research, briefing, editing, optimization, and analysis while maintaining human editorial judgment and quality standards.

Content Performance & Continuous Improvement

• Perform content audits to identify underperforming, outdated, thin, or unclear content and recommend refreshes, consolidation, expansion, or retirement.

• Partner with SEO and analytics teams to review rankings, traffic, CTR, engagement, conversions, and content decay using tools like Google Analytics, Google Search Console, Ahrefs, and similar platforms.

• Translate content performance data into practical recommendations that improve content quality, organic visibility, engagement, and conversions.

• Stay current on Google algorithm updates, AI Search experiences, content quality standards, editorial best practices, and organic growth trends.

Lead & Mentor the Content Team

• Train content writers on editorial quality standards, SEO best practices, search intent, content structure, brand voice, AI-assisted workflows, and reader-first writing.

• Develop content training resources, editorial examples, templates, and guidelines to help the team create content that ranks, informs, and converts.

• Provide regular feedback and coaching to help writers improve clarity, structure, content depth, SEO alignment, and editorial judgment.

Cross-Functional Collaboration & Content Production

• Work with SEO, product, design, brand, analytics, and growth teams to ensure content aligns with marketing objectives, customer needs, and business priorities.

• Manage the content production process from brief to draft to review to publication, ensuring timely execution of high-quality, SEO-informed content.

• Collaborate with subject matter experts to ensure content is accurate, useful, and aligned with customer needs.

• Communicate editorial recommendations, content priorities, performance insights, and next steps clearly to stakeholders.

Why you’ll love us.

• We’ve evolved:We provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.

• Work-life balance: Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences:We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with employees globally.

• We care about you:At Bluehost, taking care of our employees is our top priority. We make sure that cutting edge benefits are in place for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community with one domain at a time, one employee at a time.

• Where can we take you?We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

#Bluehost #LI-BB1

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.