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Wix Cut 1,000 Jobs. Webflow Cut 140. The Website Builder Market Is Splitting.
by Natalia Nowak · 1 Jun 2026 · 8 min read
Wix's 1,000-job cut followed a 44% EPS miss and a $64M FX headwind. Webflow's 140-job cut came with a pivot to "agentic web" AEO products. Both named AI. Meanwhile Hostinger Horizons hit 1M users with 93% first-timers publishing in 0.8 days.
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